Chérie JARDIN was an independent lingerie webshop founded by Saskia Kjellström in 2013 and existed for three years. The concept; a safe space, a garden, where you could come in and experience fashion lingerie far away from the stereotypes of commercial lingerie. At Chérie JARDIN body positivity, colors and smiles was as natural as black lace and bondage accessories. The lingerie was designed by independent designers from Europe and most of the pieces where hand made. That’s why all pieces came in a luxury box where the pieces could be stored when not worn. Buying lingerie for yourself is an act of love and appreciation for your body just as it is. The statement was to wear lingerie for yourself instead of wearing it for someone else. Several Pop-ups where hosted to invite costumers to feel and try on the pieces.